As a homeowner or real estate agent preparing to list a property, you might have heard the phrase, “pools don’t add value,” or that “homes with pools are harder to sell.” These common misconceptions—better described as real estate agent pool myths—can heavily influence the choices sellers make and skew buyer expectations.
At M&M Pool & Spa Services, we deal with pool maintenance and property Presentation across Miami-Dade and South Florida, and we’re here to dispel these myths with facts and local insights. Done right, a pool can enhance your real estate listing, boost buyer interest, and even increase your home’s resale value.
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This persistent myth often stems from concerns about maintenance or safety. However, in markets like South Florida where pools are considered a lifestyle feature and not a luxury extra, this simply isn’t true. Our experience shows that:
Many real estate agents promote this notion based on generalized fears about maintenance and safety, contributing to a phenomenon known as agent bias. Instead of addressing each property individually, some agents undervalue homes with pools purely out of experience or personal preference. The truth is:
While ROI varies regionally, homeowners in warm climates like Miami-Dade often see strong returns when selling homes with pools, especially when the pool area is in good condition and integrated as a focal point in property marketing. Proper pool marketing materials—such as drone photos, twilight shoots, and water feature videos—can highlight the pool as a luxury feature rather than a maintenance task.
Real estate agents and sellers in South Florida can gain a competitive edge by understanding how to market pool properties effectively. Here are our top tips:
Include descriptive words like “resort-style,” “entertainer’s dream,” and “tropical retreat” to emotionally connect with buyers looking for added lifestyle value during their home search.
Transparency builds buyer trust. Share a log of regular services performed, water chemistry records, and any warranty coverage. This addresses fears and eliminates concerns about unknown upkeep costs.
Unlike many other real estate markets in the U.S., Miami-Dade and the greater South Florida region have an immense advantage when it comes to selling homes with pools. Here’s why:
At M&M Pool & Spa Services, we’ve worked closely with realtors and homeowners to prepare pools for successful listings. A swim-ready, beautifully presented pool can draw more foot traffic to open houses and set a property apart in a crowded market. Our services help sellers highlight the investment, not hide it.
We hope this guide helped you understand the reality behind persistent real estate agent pool myths. Instead of seeing pools as drawbacks, recognize them for what they truly are: high-value amenities in markets like South Florida where outdoor living is key. Don’t make pricing or marketing decisions based on outdated assumptions. Partner with pool professionals who understand buyer psychology, regional trends, and how to transform your pool into a selling point, not a setback.
Need help preparing your pool before a listing? Contact M&M Pool & Spa Services today and let our experienced team transform your backyard into a show-stopping buyer magnet—serving homeowners and realtors throughout Miami-Dade and all of South Florida.